Netflix marketing plan 1 marketing plan 100 winchester circle los gatos ca 95032 usa phone#:+1 (408) 540-3700 website:wwwnetflixcom evelyne ringia phone#: +1 205 223 0436 email: [email protected] date: december 05,2013 2 executive summary the 2014 marketing plan for netflix is designed to increase sales and brand awareness. The strategic marketing strategy of netflix the basic idea is brilliant in its simplicity for a comparatively low flat fee, a customer can rent an unlimited amount of dvds. Effective digital marketing has more to do with creative strategies focused on the individual customer than it does with big budgets and advanced technology.
Netflix is more than just a movie rental service it’s a place where you can find the right movie for you to watch with hit shows “orange is the new black” and “house of cards,” netflix has even become an innovative creator of new content. The most noteworthy aspect of the marketing strategy of netflix is how little actual marketing they've had to do in their rise to the top of the online.
Netflix has certainly upped its game with the creation of house of cards and with a long list of release dates for more original content it’s fair to say that netflix firmly believes that a content marketing strategy is the way forward for its business. Netflix has a stronghold over the hearts and eyes of many customers (and future customers) across generations here's what marketers can learn from this content behemoth. By seeding the “coming next month” messages into news organizations, netflix is able to get marketing messages in front of a wider social audiences, at scale takeaway: a goal-driven social strategy doesn’t have to be transparent to the audience use creative methods to find the reach you’re looking for.
Netflix is a household name thanks to its stellar content marketing here are some tips from the video streaming giant you can apply to your own brand. Netflix has seen its share of ups and downs it successfully beat out blockbuster, then took a disastrous hit a few years ago with the unloved qwikster service but thanks to smart content marketing practices, netflix has garnered more than 60 million subscribers and counting. Netflix declined to discuss its marketing strategy, but analysts and agency executives believe netflix’s marketing budget increase aligns with its content strategy, and they expect most of.
When you have organizational buy-in and support for a full content marketing program, you need the right people on your team to execute and get it done companies like netflix used to focus their staffing needs on operational efficiencies, audience development, and other essential functions.